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Bethesda, Maryland-based Collars & Co., a specialized apparel website and store that won a $1 million investment from Mark Cuban and Peter Jones on ABC’s Shark Tank in 2023, is opening its first hometown store, in Rockville, showcasing its unusual apparel in a unique showroom.
Collars & Co. makes various lines of men’s and women’s clothing, including shirts, blazers, sweaters and pullovers. Its signature shirts are short-sleeved polo-style shirts, many with crisp, dress collars that can be worn alone, or under sweaters and sports coats, disguising their comfortable short-sleeved design. Most shirts cost between $80 and $90. Blazers cost around $400.
It also makes a line of officially licensed shirts with college logos, including about three-dozen schools, as well as shorts and swim trunks.
Earlier this year, it announced a deal as the official licensee and performance dress shirt of Arrow McLaren IndyCar team.
Comfortable, casual dress shirts sell. The company had a reported $30 million in sales last year.
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