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Under Armour has extended its yearslong sponsorship deal with the University of Maryland’s athletics department, a partnership that is close to home for the company’s founder Kevin Plank, a former Terrapins football team captain.
The new deal extends Under Armour’s sponsorship for another 12 years through 2036. Financial terms were not disclosed.
Under Armour began outfitting Maryland’s football program in 2004, the first college football team in the country to wear Under Armour jerseys. It has been the athletics department’s exclusive outfitter since 2009, supplying Under Armour-branded shoes, apparel and equipment for Maryland’s varsity teams.
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