For Immediate Release: Friday, May 9, 2025

Viva White Oak Project Will Deliver More Than 9,000 Jobs, Nearly 5,000 Homes
and Long-Awaited Infrastructure to East County

Montgomery County today announced the first-ever Tax Increment Financing (TIF) proposal to support the $2.8 billion Viva White Oak project — a transformative mixed-use development that will bring thousands of jobs, housing units, and new infrastructure to East County.

“Development at this site has languished for years and I’m happy that we are finally moving it forward,” said County Executive Marc Elrich. “This deal represents a real investment in East County, an area that has waited far too long for this kind of attention and opportunity. I want to thank MCB Real Estate for stepping up as a true partner and working with us to unlock the potential of this site. This is what it looks like when we align economic growth with community needs—jobs, housing, infrastructure and green space all in one place. This is the largest and most important real estate development for East County. I am very pleased to have this partnership with MCB Real Estate.”

Located on 280 acres adjacent to the U.S. Food and Drug Administration campus, Viva White Oak will activate long-underutilized land with up to 12.1 million square feet of commercial, residential, retail and public space. The development will generate more than 17,000 construction jobs, 9,000 permanent jobs and an estimated $62 million in annual County revenue once complete.

“Now is the time to make real lasting investment in East Montgomery County,” said P. David Bramble, MCB Real Estate managing partner/founder. “We are so pleased to be partnering with the County to bring about generational change to communities that have been ignored and leverage the broad assets of this corridor for the benefit of Montgomery County and the entire State.”

MCB entered into contract on the Viva White Oak property in 2023 and has been working with community leaders, State and local officials and local institutions to support a bold, regional vision for the future of this long-ignored property.

“The East County community deserves quality retail, quality housing, and public amenities that serve East County residents and serve as destinations for others,” said Councilmember Kristin Mink (District 5). “At the Viva White Oak property, we have an excellent development team coming to the County with a plan to get shovels in the ground and open up the new chapter in economic development that District 5 residents have been waiting for. I have seen firsthand the high value that MCB places on community engagement and local collaboration, and I look forward to taking the next step to bring this opportunity to fruition.”

Click here for full news release from the Montgomery County Government