By MARK AMTOWER

DECEMBER 21, 2023

As a small business you have limited resources: time, money, staff. How do you leverage those resources for the most impact?

Here are three things that you can do with minimal monetary expense, yet each will yield tangible results. Leveraged together, they can lead to rapid growth.

Association Involvement

This is a relationship driven market, period. Where and how you build your relationships is a major factor in developing a presence in the market and growing your company.

There are numerous associations and special interest groups in GovCon, from the big ones like AFCEA, ACT-IAC PSC, NDIA and others, to specialized groups that are off the radar of most, groups like the NASA Goddard Contractors Group, a very private group of CEOs of NSA contractors (this group was once known by the name of the founder, Tony Ward).

Deciding which association to join may take a little research, but once you’ve chosen, get involved by volunteering. If the right people and companies are in the one you’ve chosen, your volunteer activity will raise your visibility to the membership.

Each association in our market has different attributes so choose carefully. If you are already a member of one, but are not getting traction, either try harder by volunteering or try another association.

The major associations have tiered membership fees, so smaller companies can join at reduced rates.

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